13/12/12

Social media have turned out to be of enormous help when it comes to cherishing our narcissism. We like to be seen and admired, and thanks to social media we can create the image we want.

However, the danger is that at a certain point the image we’ve created might become more important than our real lives.

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13/12/10

Gossip is as old as humanity itself. However, it turns out that gossip may not only harm others but also distort our perception of reality. Plus, our brains might not be fit enough to process too much of it.

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13/12/05

As we’re getting more and more skeptical about marketing, companies try to invent new ways of reaching the customers’ hearts and minds. Such efforts are most often supposed to help companies acquire new customers and keep expanding.

But how about shifting the focus of marketing efforts on the existing customers? Such an approach might have lots of benefits.

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13/12/03

Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” — standing in a posture of confidence, even when we don’t feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our chances for success.

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