Creativity is the basis of conceptual work. Thanks to creative innovators the world of technology and science has not just stepped, but leaped forward over the past couple of years. And we all would love to be innovative and creative.

The problem is that our daily lives, duties and jobs only suppress what’s left of our creativity anyway. So, is there a way of reactivating our dormant creative spirit? 

Check out: How to Be More Creative, Wherever You Work

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Glossary

• pursue – follow or chase (someone or something)
• sacrifice – give up (something valued) for the sake of other considerations
• pay cut ≠ pay rise
• rut – a habit or pattern of behaviour that has become dull and unproductive but is hard to change
• bizarre – very strange or unusual
• stifle – prevent or constrain (an activity or idea)

Think about it

Answer the questions below.

• What is the most common reason behind people’s decision to leave their jobs and become self-employed? What are they willing to sacrifice?
• What forms can creativity at work take?
• How can you give yourself a jolt?
• In what way can doodling give boost to your creativity?
• Who are creatlitics?

Practice makes perfect

Fill in the blank spaces with the missing words. Use ONE word in each blank space.

“In today’s world, there are so ________ more opportunities to be self-employed,” says Mika Salmi, CEO of CreativeLive, the online education network that commissioned ________ survey. Salmi says creativity ________ work can take many forms – working in ________ office filled with innovative people, building a career in a creative field or pursuing artistic passions ________ selling art, clothing and handmade creations online ________ sites like eBay and Etsy. Finding an outlet for your creativity at work can result ________ truly innovative ideas and approaches, while also fulfilling your artistic needs.

Fill in the blank spaces with the correct forms of the words in CAPITAL LETTERS.

It’s not enough just to be ________ CREATE – you need data and analysis to back your innovative ideas. Christine Perkett dubbed this fusion “Creatalitics” and gave an ________ EXCEL definition for the term: “[Creatalitic thinkers] combine really creative and innovative ideas — those ‘dreams and visions’ with data and analysis — the ‘blazes of insight’ that tell them if their ________ CREATE go beyond initial appeal and into the world of ________ ACTION value to the company’s bottom line.” No matter how exciting your creative ideas are, they always need to be put to the test to make sure they are worth your client’s ________ INVEST.

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