Knowing foreign languages is definitely an indispensable life skill. Especially now, in a world where the majority of boundaries only exist inside people’s heads. However, the benefits of knowing another language go far beyond the ability to communicate with foreigners.

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Have you ever wondered where your taste in music comes from? Have you ever been surprised that you actually don’t enjoy Justin Bieber’s latest hit but you do enjoy this oldie by Led Zeppelin?

And what if it’s actually possible to make someone like a piece of music, or a candy bar, or a brand?

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Storytelling is a powerful marketing tool. Thanks to it you can create an emotional connection between your customer and your product or service. Such a connection might turn out to be crucial whenever a customer is making a purchasing decision. That’s why a good story is so important. 

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