It’s fascinating how attracted we tend to be to stories of doom. What is it that makes such stories so captivating? Andrew O’Connell, HBR editor, explains why we find tales of disaster so compelling.
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It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox. Comedian James Veitch turned this frustration into whimsy when a local supermarket refused to take no for an answer. Hijinks ensued.
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